‘Edie Rose’ News Round Up
Gearing up to release her first line, Edie Rose for DKNY Jeans, Rachel Bilson strikes a pose for the line’s chic ad campaigns. In the actress’s first foray into design, she takes center stage to promote the juniors sportswear line in a chic black belted dress and funky vest. Just like in her everyday wear, Rachel seems to have combined her California cool fashion sense with an edgier runway sensibility. We can’t wait to see more when the collection is hitting stores like Macy’s, Dillard’s and Nordstrom in September.
Source: People.com
The 26-year-old former O.C. recently told Women’s Wear Daily that she’s putting her acting duties on hold to focus on her new fashion line, Edie Rose for DKNY Jeans.
‥This line is my main focus right now,” Rachel said. ‥I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”
Kevin Monogue, president of DKNY added, ‘Our customer has a real emotional connection with Rachel and she’s always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection.”
Monogue ended with: ‥It has the potential to go long term.”
Source: Just Jared
‥This is something that I have been interested in doing for such a long time,” Rachel has said of the clothes she’s designed. ‥I was just waiting for the perfect opportunity for it to be done right. Fans of The O.C. really like DKNY Jeans, and I know they make great stuff, so I thought it could be good. I want people to see these clothes for what they are, not just another line designed by another celebrity. I want the line to be taken seriously.”
Source: Just Jared
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